Key Responsibilities

Prospecting & Outreach: Identify potential customers, research companies, and initiate contact through cold calling, email, and social media (e.g., LinkedIn).

Lead Qualification: Evaluate prospects based on predefined criteria (budget, authority, need, timeline) to ensure they are high-potential.

Appointment Setting: Schedule meetings or calls between qualified leads and the sales team.

CRM Management: Maintain accurate, up-to-date records of all interactions, contacts, and lead statuses in CRM systems.

Collaboration: Work with marketing and sales teams to optimize lead generation campaigns, refine messaging, and improve lead quality. 

 Required Skills and Qualifications

Experience: Previous experience in lead generation, sales, or telemarketing.

Communication: Excellent verbal and written communication skills for engaging prospects.

Tools: Proficiency MS Office/Excel.

Attributes: Highly motivated, target-driven, resilient, and capable of handling rejection.